Penney’s

This is a selection of the work I’ve done while working as an Art Director on the Creative Packaging Team at J.C. Penney.

Shot at Keith Madigan Studios

Set Direction Process

Boys' Boots Promo

Local Influencer Collaboration, Brooklyn's Box

Bailey's Box

Retail packaging

This is a small snapshot of the wide array of packaging that I have created as part of the in-house Packaging team. I’ve worked on private brands, licensed brands like SHAQ XLG and Michael Strahan, apparel in all categories, and heaps of home goods. I’ve designed packaging solutions for toddler jumpers, women’s intimates, men’s sport coats, and kid’s denim just to name a few. I’ve designed hanging packaging for shower curtains and directed dozens of photo shoots for bedding sets, holiday decor, bar ware, and those cozy blankets with pockets.

If you’d like a detailed look at my art direction process please send me a note and I’ll send you a process PDF.