Sweet Spot Racing

Sweet Spot Racing is a matchmaking race team for automotive enthusiasts! Have a racing license, but no team? Have a car, but no team? Need a car and a team to race with? Sweet Spot is here to help…and have way too much fun doing it!

I created a primary and secondary logo and full brand identity for Sweet Spot. The colors are vibrant and inspired by the the golden era of automotive racing. Learn more in the video below, created by Sweet Spot team member Rees Candee.

Logo

Race Track Business Cards

Business Cards...More Like Race Cards

Merch

A Spot of Merch

Tees on Tess on Tees

Stickers & Patches