Penney’s
This is a selection of the work I’ve done while working as an Art Director on the Creative Packaging Team at J.C. Penney.

Shot at Keith Madigan Studios

Packaging Design

Fake Ice and Real Ice

Styling Feedback & Retouching Notes

Transitional Set & Prop Direction
Before the product even arrives at the photography studio, I pull together documents, like the one above, that help guide the photographer, set builders, and stylists. This is critical pre-shoot work that ensures budgets and timelines are met and that brand standards are maintained.

Southwest Set
Real Saltillo tile!

No, The Fire Isn't Real
Take it up with insurance.

Art Direction

Art Direction

Art Direction

Art Direction

Art Direction

Art Direction

Art Direction
Loom + Forge
Soft Stylist: Elaine Wright
Photographer: Keith Madigan