Penney’s

This is a selection of the work I’ve done while working as an Art Director on the Creative Packaging Team at J.C. Penney.

Packaging Design

Shot at Keith Madigan Studios

Fake Ice and Real Ice

Styling Feedback & Retouching Notes

Transitional Set & Prop Direction

Before the product even arrives at the photography studio, I pull together documents, like the one above, that help guide the photographer, set builders, and stylists. This is critical pre-shoot work that ensures budgets and timelines are met and that brand standards are maintained.

Southwest Set

Real Saltillo tile!

No, The Fire Isn't Real

Take it up with insureance.